Our Winemaking Team

Ashley Herzberg


Ashley graduated from the University of Nevada, Reno with a degree in Chemical Engineering and the intention to go to medical school. After discovering that her passion was not in medicine, she decided to come to Sonoma County and work a harvest in a winery lab. One harvest quickly turned into an all-encompassing passion and love of winemaking with all the science, art, chemistry, engineering and fun behind it!

She started as a Lab Technician at Owl Ridge and then moved to Lab Manager, benefiting from valuable mentoring by some of the top Pinot Noir vintners in California such as Merry Edwards, Greg Lafollette, Anthony Austin and Scot Covington. Because it was a custom-crush facility with over 40 clients at the time, Owl Ridge provided her with the opportunity to gain the perspective and knowledge that would prove invaluable in her career.

In 2007 she became Enologist and then Assistant Winemaker at Mauritson Winery.  She branched out on her own as a consulting winemaker in 2011, making wine for small family owned wineries in Sonoma County. Winemaking isn’t just a job for her; it’s her life.  Her two young children are generally traipsing right behind her as she samples vineyard blocks.  She loves to garden, cook and travel to wine regions all over the world in her spare time.

Aubrey Selfridge, Cellar Manager

Aubrey Selfridge

Cellar Master

I was born and raised in Healdsburg and am a graduate of Healdsburg High School where I was involved in 4H and FFA. Growing up, I never anticipated or thought I would find myself in the winemaking industry. In 2017, I stumbled upon it by becoming an intern at a custom crush facility. At the time, I was a Firefighter and one of my fellow Firefighters needed help at his custom crush facility. That’s when I stepped up to volunteer. From that point on I became submerged in the industry and caught the ‘bug’.

I was able to hone in my skills by working under multiple winemakers side by side with different winemaking styles and philosophies. I remained there for two years working my way up from an intern to a Cellar technician.

I’m honored to now work with Ashley and really enjoy her style and fun approach in making our wines unique to us here at Cast. I oversee all aspects of the wine, from the grapes being picked to running through our equipment, being put into tank for fermentation, transferring to barrels for aging, and finally bottling our wines to eventually land in your glass wherever it is you choose to enjoy our wines.

I hope you enjoy your next glass of Cast wine. Cheers.

Juan Soriano

Juan Soriano

Farming Director

Nobody at Cast has been here longer than Juan Soriano. We’d love to clone him a few times! He’s quite literally one of the most versatile and conscientious contributors on our team. Originally from the Oaxaca region of Mexico, Juan returns to visit his 100 year old mother there each year. Juan began work with Cast helping crush our very first vintage in 2012, before we even had a winery. He joined the construction crew to help build our facilities, then served as cellar assistant, master gardener and now oversees our Grey Palm Vineyard, where he literally tends to each vine by hand multiple times throughout the season. It’s a family affair as well, with Juan’s wife Berta and daughters all having participated in various capacities at Cast. You will know Juan when you see him – he’s the one in purple, working tirelessly, always with a happy smile.

Happy 2022!Take advantage of this rare deal andrestock your cellar.

As a thank you for your support, and to celebrate a new year, 
we want to offer everyone 15% off ANY WINE purchase and $1 dollar ground shipping on 6+ bottles now through January 31st. Members enjoy 25% off ALL WINES and $1 ground shipping on 6+ bottles now until January 31st! Not a member?
Please reach out to our
 Member Concierge to assist you selecting the perfect CAST Membership for you.


Discounts reflected in your shopping cart.